To encourage die-hard Ford Ranger owners to swap their trusty ute for a new top-of-the-line Ranger Wildtrak we created a tongue-in-cheek direct mailer called 'The Ford Ranger Breaking-Up Kit'. This instructional book was filled with helpful advice, support, and a money-off voucher to help the Ranger owner deal with the emotional trauma of separation. The last page even featured a built-in box of tissues, to help mop up the final tears of sadness.